Celebrating 10 years of shared success

Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day. Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.

Fast-forward ten years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include over two million publishers, and last year alone, publishers earned over $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. So whether you’re a publisher that's been with us for ten years or ten days -- thank you!

Your stories inspire us to do our part to make AdSense great. On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning.  Like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a a theme park reviewer who sends employees around the world to test and review rides -- all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10am PDT (5pm GMT) on the AdSense +page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Posted by Susan Wojcicki - SVP, Ads and Commerce

Check out the Summer Labs at YouTube Space LA!

Each month, the YouTube Space LA holds a Creator Lab, where we invite creators in the same area to come and spend time in the Space. There, they learn from our master technicians and programmers, collaborate on videos together and get to try out new tools of the trade.

In June, the YouTube Space LA was host to the Beauty Lab, where we invited twelve beauty and fashion gurus to come and work in the Space.

We welcomed Evelinicutza, GlamLifeGuru, WendyTeresita, dazzlemehay, ANNEORSHINE, GlassSlipperbeauty, thatssociciyo, Lagunabeachlove10, DaniAustin2, ArikaSato, beautybitten, and fashionnewslive. Be sure to check out their channels and the playlist below to see what amazing work they’ve done.

To inspire our Beauty Lab this month, we built our own runway so that they could create fun new videos for their channels. Also, we joined forces with YouTube star Michelle Phan and her company Ipsy to bring together over thirty other beauty and fashion channels including our Lab, several industry influencers and brands for an exclusive networking event and cocktail reception.  

We also provided a two-day panel workshop resulting in a challenge for our Beauty Lab partners to collaborate with each other and come up with accessorized looks for Back-To-School videos. These will be available on HelloStyleChannel and annotated back to our creators’ channels.

And what about next month? Well it’s Geek Lab from June 17-July 20. If you are a self-described techie who likes special effects, animation, gaming, sci-fi, AND have a YouTube channel, then you’re a card-carrying Geek and we would love to have you can sign up here.

Jennifer Vaden Barth, YTSLA Operations Coordinator, recently watched Evelina for summer couture guidance.

Here’s everything you need for the new One Channel design

If you haven’t already switched to the YouTube One Channel design, today you’ll see your channel in this new design to make it look great across all devices.

With the new One Channel design you can:

• Gain more subscribers. Overall we’ve seen an increase in new subscribers for channels already using the new design.
• Get more channel visits. Channels with the One Channel design have seen a significant increase in visits to their channel page because clicks from the guide always go directly to the channel.
• Let your brand shine through in more places. With the One Channel design, you now have channel art visible on iOS & Android apps, mobile web and TV.
  
  

To get your channel looking it’s best:

• Select your channel art. Choose an image that represents your channel. The image should be 2560 px by 1440 px for the best results on all devices. If you plan on designing something special, check out the specs here.
• Upload a trailer. Introduce new viewers to all the awesomeness they’ll see from your videos, and encourage them to subscribe to your channel.
• Create sections. Select which videos and playlists you want to showcase in the sections on your channel’s browse tab.
• Link your channel with a Google+ page or profile. Keeping your branding up-to-date will be even easier because your channel art will represent you across YouTube, Google+, and all Google properties.
  
  

You’ll find lots more tips and tricks to set up your channel in the Creator Playbook and in our help center.

A.J. Crane, Product Manager, recently subscribed to Original Skateboards.

Meet your On The Rise nominees for June

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. Your interest has helped us find four partners who are getting closer to that milestone. They’re already driving a lot of watch time for YouTube, and you can help them grow their channels and audiences even more. It’s June, which means school is out, but our nominees this month could each teach you something new: learn how to coat your car in plastic, how to make an original greeting card, what happens when you add water to a super-absorbent polymer, or when to use “a lot” versus “allot” (versus “lots!”).

Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like ManjulasKitchen and hauntedsunshinegirl have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until June 11, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on June 28.

DipYourCarcom
If you’ve ever considered modifying your car’s paint job, powder-coating it, or changing the look of your hubcaps, you might be interested in DipYourCarcom. The channel features all manner of how-to videos, including how to apply Plasti Dip to your car, wheels, or grille.



starofmay
Need a card for an upcoming birthday or special occasion? Learn how to make your own with one of Kristina’s card-making tutorials. She studied graphic design and has even designed some stamps for crafting companies in the past, so she definitelyl knows what she’s doing!



IncredibleScience
Jason’s channel is full of fun and educational videos of science experiments, toys and projects. Watch him demonstrate a variety of scientific concepts like photovoltaics and polyacrylate water absorption to name a few!



EnglishTeacherEmma
Emma is TESOL-certified and has been an ESL teacher for several years. On YouTube, she uploads videos that teach students (and even life-long English speakers!) about everything from basic grammar to the intricate idiosyncrasies of the English language.



If you’re interested in participating or have suggestions for partners you think should be featured, you we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Don't Let Me Down - The Beatles, por Diogo Mello (1 ano e 11 meses).”

Congratulations to hauntedsunshinegirl, our May On The Rise featured partner

Congratulations to Sunshine of hauntedsunshinegirl, our featured “On The Rise” partner for May 2013. You can find Sunshine’s channel and videos in the spotlight across YouTube today, including on our new On The Rise homepage.

Sunshine began documenting paranormal activity several years ago, when she and her mother moved into a “haunted” house. Sunshine’s channel has evolved from simply exposing the spooky apparitions who haunt her home: she’s even recorded a real-life paranormal investigation into the situation. Sunshine also produced a feature film to illustrate her own exploration to find and understand “Black Eyed Kids.” This channel follows more of a storyline than many YouTube channels, so be prepared to get caught up in the mysterious activity at Sunshine’s house.



Here are a few words directly from Sunshine:

Huge thanks to everyone who voted for me for On the Rise! I am so honored and excited to be a part of this amazing group of YouTubers that have been featured in the past. YouTube is such a huge part of my life and I love that more viewers will get to see the videos I work so hard to make! If you are not familiar with my channel, it might be slightly different than what you are used to. I have hundreds of mostly creepy, often hilarious videos about the paranormal world. But that’s not all...I even have some zombie videos!

If you’ve enjoyed this monthly On The Rise blog series, we encourage you to check out our new On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “まるです５。-I am Maru 5.-”

3 - 2 - 1...ACTION! Maximize Your Channel!

The YouTube Creator Academy is piloting a free online course to help you build awesome experiences for your fans so they will come back for more. Join other creators, just like you, from around the globe to pilot our first open online course, Maximize Your Channel!

YouTube Creator Academy’s Maximize Your Channel will dive into the different parts of the new YouTube One Channel, explain how each can help you attract more subscribers and viewers, and give you the opportunity to freshen up your own channel while you learn.

Why should you sign up? You’ll be able to:

• Take what you’ve learned and apply it directly onto your own YouTube channel
• Track your progress and check how you’re doing along the way
• Get connected to a community of other creators in the course
• “Hang out” with the pros! Join live conversations with a panel of YT experts and partner creators
• Test drive YouTube’s first massive open online course (MOOC)!

For just a few hours of investment and all from the comfort of your computer screen! Sound good? Register now!

Maximize Your Channel

June 3 PDT - June 16, 2013 PDT

The YouTube Creator Academy Crew loved this video about “Where Good Ideas Come From”.  They’re convinced good ideas will come from “Maximize Your Channel”!

Slomo makes everything better

Anyone who’s seen a slow motion video of a dog drinking water, rubber bands breaking a watermelon, or footballs in faces knows the age-old proverb: slomo makes everything better. What’s the best way to make slomo better? Let everyone make their own slomo video on YouTube.

To create a slomo video, visit the Enhancements tool or the YouTube Editor and apply it to one of your existing videos. You’ll get a smooth, slomo video that makes it look like it was filmed with a high-speed camera. Here’s a video reduced to 1/8th speed to give you an idea how it looks:

Before:

After:

Turn your next video into an epic slomo moment, and check out the rest of the free Enhancement tools available to help you build a whole channel filled with awesome videos of any speed.

Eron Steger, Software Engineer, recently watched ”The Beards - Got Me a Beard”